Getting yourself involved in a Home business marketing MLM opportunity is more like a crap shoot, especially if you’re new in the industry. That is why industry experience is a big bonus. If you have tried and have enough experience about it, then you probably encompass a huge network. If you’re new to this industry though, then chances are, you do not have a huge network of multi-level marketers or entrepreneurs to work together with. Experience in the Home Business MLM greatly increases your chances for succeeding. There are several factors that have an immense effect on your success in the Home Business Marketing MLM.

Try to picture out this scenario for a moment. When you establish a team of say four thousand people, you probably earn a decent monthly outstanding check that is creating life a little more at ease. You are just sitting pretty for as you let the time pass then it happens. A new organization is about to pre-launch and your down line will hear about it from a person they know in that corporation and they could jump ship with their group in hope to get a higher spot in the new corporation. Lots of those hard works that went into establishing that impressive down line just fell down the tubes and there is really nothing you could do about it. This example proves that you cannot really have much control in the Home Business Marketing MLM game like it was used to be for the past fifteen or twenty years. With just a single decision, your down line could crumble your monthly outstanding check right away. Not cool right?

There is one more factor that Home Business Marketing MLMers have to keep in mind and that is attrition battling. How could you prevent someone else from canceling their auto ship due to a lack of funds, or they are not having the targeted purpose in the business like you are, or they are simply not into the service or product that you represent any longer. This is really out of your control. You can just safely count on fifty percent of your entire down line to, for many reasons or another, stop their auto ship.

So what is the alternative to dealing with these MLM black holes? It is a concept called G.P.T. that allows you to earn your commissions up-front in complete whether that person you get into your business does his work or not. How dedicated are you to make the entire years commission on day one rather than getting monthly commissions that are completely dependent on whether your down line is still on auto ship or not? That is the way to go. G.P.T absolutely relieves the stress of worrying about who is on auto ship and who is not. You can make your big sales and bring a lot of people into business like you would in your Home Business Marketing MLM and work with those people which are dedicated to work.

The Importance of a Solid Marketing Strategy
Simply placing newspaper ads, purchasing radio spots, making sales calls, and distributing brochures won’t necessarily lead to a surge in customer inquiries or sales. The foundation of your marketing strategy needs to be robust and well-thought-out. Your target market is constantly bombarded with advertising messages, commercials, sales pitches, and a plethora of business signs, billboards, empty promises, special sales, shouting announcers, and dubious advertiser claims. The challenge for you, as a small business owner, is to reach the right people, stand out from the crowd, inspire trust, and prompt people to respond to your offer.

Crafting a Captivating Advertising Message
One effective way to understand what works and what doesn’t is to regularly evaluate the multitude of marketing messages and strategies you encounter daily. Ask yourself which messages, advertising techniques, and images grab your attention. Often, the messages that are most effective are those that focus on how a product or service can improve your life, solve a problem, or evoke positive emotions. In your ads, brochures, and sales presentations, emphasize the desirable outcomes, results, and benefits that your prospect will enjoy as a result of using your product or service. Features are important, but they are generally secondary when it comes to persuasion and sales success.

Innovative Marketing Ideas
By observing what other businesses are doing and thinking creatively, you can start formulating innovative and sometimes unconventional ideas that you can apply to profitably marketing your own products or services.

Spotting Opportunities for Effective Target Marketing
A successful marketing strategy often starts with identifying opportunities to reach your target market cost-effectively when they’re in a receptive frame of mind. A good example of this kind of opportunistic marketing can be seen in a children’s party planning service that distributed promotional flyers at a crowded toy festival and parade. The business owner realized that thousands of parents of young children would be in the same place at the same time, having spent a fun day with their children, and would be receptive to learning about ways to make their children happier and to look good as parents. This strategy allowed the business owner to reach hundreds, maybe thousands of targeted prospects inexpensively.

The Power of Imagination, Experimentation, and Observation
Successful advertising and marketing require imagination, experimentation, and observation. If your advertising message doesn’t paint an irresistible picture, create anticipation, and reach a targeted audience with the greatest tendency to respond to your offer, then your campaign will be ordinary and your results unremarkable. The principles in this article are not new, but they’re probably ignored by the vast majority of those in the small business community. Commit these ideas to memory so that you’re among the successful minority!

These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large.

You can’t put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.

Promoting your web site on-line and building traffic is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with the internet as we would like them to be.

So, what about the large percentages of the population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.

Key Off-Line Internet Marketing Strategies

Here are some of the ways to make your web site known (this list was taken directly from the Traffic Building Volume of Ken Evoy’s brilliant book, Make Your Site Sell! 2002:

TV, print and other advertising
Stationary and business cards
Catalogs, fliers, billboards, blimps, etc.
Direct mail (prominently on every document)
Telemarketing (make it part of the script)
News releases to targeted media.
The main principle, to which you can add all your imagination, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS.

Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.

Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One of the best ways to market your website off-line is direct mail postcards.

If your prospect sees your website on a billboard as she’s driving home, she probably won’t look you up when she gets to the office the next day.

This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a post card comes in the mail announcing your web site, she can just turn around and type in your URL and she’s at your web site.

Now if someone is in the office reading a trade journal and comes across an article about you in the magazine, it’s not difficult for him to copy your URL into his browser and pay your site a visit.

I don’t mean to say that those other avenues won’t drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.

On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the take right over to their desk top computer, type in your address and go right to your site. Brilliant!

I have seen the greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards.